While image carousels are more frequent (88.8%), carousels that mix images with videos bring the highest engagement rates per post - on average 2.33%.When making use of all ten slides available, the average engagement rate per carousel goes over 2%.The most common carousels have two slides (33.10%) or three slides (19.69%), but some carousels use the maximum number of slides (6.77%).Carousels are the most engaging Instagram posts: 1.92% average engagement per post.19.44% of Instagram posts are carousels, a significant growth compared to approximately 4% recorded when they were first available.Should carousels captions encourage to swipe - we take a look at carousel captions that contain messages to swipe, swipe left or choose a favorite visual.How many slides should carousels have - we try to understand how many images or videos should go into the best carousel posts.What should carousels contain - we make comparisons between carousels with images, carousels with videos and mixed carousels that contain both photos and videos in one post.How does the engagement of carousels stack up - we compare engagement rates of carousels, videos, and images.How popular are carousel posts - we look into the go-to type of content on Instagram and how carousels rank in brands’ preferences.Including ‘swipe left’ in the caption brings the average engagement rate from 1.83% to 2% Carousels videos receive significantly more comments.ĥ.Carousels that mix images with videos bring the highest engagement rates per post - 2.33% When using all 10 carousel slides, the average engagement rate goes over 2%Ĥ. Carousels bring higher engagement rates than videos or images.ģ. We looked at 22,360,021 total posts, out of which 2,949,312 were carousels, to get some answers.⇣ Create top-performing Instagram carouselsĢ.
#Instagram image carousel how to
Socialinsider partnered up with the design experts at Creatopy (formerly Bannersnack) to uncover what it takes to create engaging carousels and how to design them. They offer brands the option to include more imagery, videos, or find the perfect mix of videos and images to convey their messages.īut what does it take to maximize a carousel post’s engagement, and how does it stack up to videos and images? Out of all three options, carousel posts stand out as the most flexible option. These numbers set the stage for an ongoing battle between brands to capture the attention of these users.īut when it comes to organic Instagram content, social media experts often struggle to find the right balance between the number of image, video, and carousel posts to include in their calendar, as well as pinpointing what top-performing posts include. Instagram is likely the most popular social media platform, with over 500 million active users per day, out of which 63% of Americans reportedly use it daily.
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